2018 Generation Active Survey (Page 1)2018-08-15T18:47:56+00:00

2018 Generation Active Survey (Page 1)

ZOOM Media commissioned a study in April of 2018 to gather insight into our audience which we call Generation
Active.  Through research firm +Kam, we asked thirty-three questions to 1,163 Americans probing into their active
lifestyles.  Some surprising information was uncovered and you will find data from the entire survey on the pages below.

2018 Generation
Active Survey
(Page 1)

ZOOM Media commissioned a study in April of 2018 to increase our insight into our audience which we call Generation Active.

Through research firm +Kam, we asked thirty-three questions to 1,163 Americans probing into their active lifestyles.  Some surprising information was uncovered and you will find data from the entire survey on the pages below.

Survey Page 1
Survey Page 2
Survey Page 3
Survey Page 4

Question 1: 

How often do you personally exercise/workout?

25% 2-3 times/week (289 People)
57% 4-6 times/week (665 People)
18% Everyday (209 People)

Question 1: 

How often do you personally exercise/workout?

25% 2-3 times/week (289 People)
57% 4-6 times/week (665 People)
18% Everyday (209 People)

Question 2:

Where do you typically work out?

87% Full Service Health Club (1014 People)
7% Smaller Boutique Fitness Club (82 People)
8% Branded Guided Home Workout (88 People)
29% General Home Workout (339 People)

Question 2:

Where do you typically work out?

87% Full Service Health Club (1014)
7% Smaller Boutique Fitness Club (82)
8% Branded Guided Home Workout (88)
29% General Home Workout (339)

Question 3:

What is your gender?

32% Male (367 People)
68% Female (796 People)

Question 3:

What is your gender?

32% Male (367 People)
68% Female (796 People)

Question 4:

What is your age?

28% 18-24 (330 People)
32% 25-34 (369 People)
18% 35-44 (208 People)
14% 45-54 (160 People)
8% 55-64 (96 People)

Question 4:

What is your age?

28% 18-24 (330 People)
32% 25-34 (369 People)
18% 35-44 (208 People)
14% 45-54 (160 People)
8% 55-64 (96 People)

Question 5:

What types of exercise do you typically do on a weekly basis?

66% Running/Walking Treadmill (770 People)
52% Running/Walking Outdoors (609 People)
25% Bicycling (289 People)
11% Swimming (131 People)
73% Weight Machines (844 People)
70% Free Weights (816 People)
9% Spinning (100 People)
25% Yoga (290 People)
7% Pilates (82 People)
7% Plyometrics (85 People)
24% Circuit Training (279 People)
8% Boxing/Kickboxing (90 People)
8% Aerobic/Dance Class (96 People)
6% Boot Camp (66 People)
5% CrossFit (59 People)
56% Cardio Equipment (657 People)

Question 5:

What types of exercise do you typically do on a weekly basis?

66% Running/Walking Treadmill (770)
52% Running/Walking Outdoors (609)
25% Bicycling (289)
11% Swimming (131)
73% Weight Machines (844)
70% Free Weights (816)
9% Spinning (100)
25% Yoga (290)
7% Pilates (82)
7% Plyometrics (85)
24% Circuit Training (279)
8% Boxing/Kickboxing (90)
8% Aerobic/Dance Class (96)
6% Boot Camp (66)
5% CrossFit (59)
56% Cardio Equipment (657)

Question 6:

What are the top reasons
you work out?

86% Improve Strength/Appearance/Muscle Tone (1,004 People)
77% Weight Loss/Maintenance (895 People)
75% Improve Mental State or Provide Stress Release (289 People)
46% Provides Escape/Me Time (535 People)
65% To Have a Better Quality Life (760 People)
73% Make Me Feel Physically Healthier (852 People)
14% It’s Part of My Social Life (162 People)

Question 6:

What are the top reasons
you work out?

86% Improve Strength/Appearance (1,004)
77% Weight Loss/Maintenance (895)
75% Improve Mental State (289)
46% Provides Escape/Me Time (535)
65% To Have a Better Quality Life (760)
73% Make Me Feel Physically Healthier (852)
14% It’s Part of My Social Life (162)

Question 7:

If you could be fit and healthy without having to work out,
would you still work out?

84% Yes (979 People)
16% No (184 People)

Question 7:

If you could be fit and healthy without having to work out,
would you still work out?

84% Yes (979 People)
16% No (184 People)

Question 8: 

What do you enjoy most
about working out?

1% Anticipation of Working Out (14 People)
4% Exertion While Working Out (46 People)
62% The feeling after a workout (725 People)
31% Sense of Accomplishment (357 People)
2% None of the Above (21 People)

Question 8: 

 What do you enjoy most about working out?

1% Anticipation of Working Out (14)
4% Exertion While Working Out (46)
62% The feeling after a workout (725)
31% Sense of Accomplishment (357)
2% None of the Above (21)

Survey Page 1
Survey Page 2
Survey Page 3
Survey Page 4