The Active Lifestyle Consumer

The Active Lifestyle Consumer is what we call our audience and is defined as someone who work out 2+
times a week.  Their numbers continue to grow and now make up almost 60% of the UK population.

2017

30.1 Million Consumers
59% of UK Population

2017

30.1 Million Consumers
59% of UK Population

2014

22.1 Million Consumers
44% of UK Population

2014

22.1 Million Consumers
44% of UK Population

2010

12.5 Million Consumers
25% of UK Population

2010

12.5 Million Consumers
25% of UK Population

Active Lifestyle Consumers are affluent, driven, tech-savvy, fashion conscious, and difficult to reach through traditional advertising.

I like to keep up with the latest fashions (87%)
It’s worth paying extra for quality goods (68%)
I want to get to the top of my career (93%)

Active Lifestyle Consumers are affluent, driven, tech-savvy, fashion conscious, and difficult to reach through traditional advertising.

I like to keep up with the latest fashions (87%)
It’s worth paying extra for quality goods (68%)
I want to get to the top of my career (93%)

Active Lifestyle Consumers are lot more than just fitness.
Here are some of their top indexing interests:

Icon Illustration of a motor car

Motoring
(202)

Icon Illustration of a fashionable young woman

Fashion
(195)

Icon illustration of a knife and fork

Dining Out
(186)

Icon Illustration of a video game controller

Video games
(178)

Icon Illustration of beauty products

Beauty
(172)

Icon illustration of dice

Gambling
(166)

Icon Illustration of a beach with sun and umbrella

Travel
(147)

Icon Illustration of a bottle of wine and a wine glass, alcoholic beverages

Alcoholic Drinks
(135)

Active Lifestyle Consumers are a lot more than just fitness. Here are some of their top indexing interests:

Motoring
(202)

Fashion
(195)

Dining Out
(186)

Video Games
(178)

Beauty
(172)

Gambling
(166)

Travel
(147)

Alcoholic Drinks
(135)

The Active Lifestyle Consumer spends a lot.

Here are some of the sectors where they spend the most per year:

Icon illustration of 2 red sandals

Travel
£31 BN

Motoring
£21 BN

Icon illustration of a plate and silverware

Groceries
£2 BN

Icon illustration of a dress fashion

Fashion
£1.6 BN

Cosmetics
£148 M

The Active Lifestyle
Consumer doesn’t
watch broadcast TV.

They are too busy with their careers,
hobbies, travel, and family to sit on
the sofa and watch commercials.

Man in slippers and t-shirt sitting on couch with his cat holding a tv remote
0%
Light TV Watching Segment
0%
Have a DVR or VOD device
0%
Fast forward through ads

The Active Lifestyle Consumer doesn’t watch broadcast TV.

They are too busy with their careers, hobbies, travel, and family to sit on the sofa and watch commercials.

Man in slippers and t-shirt sitting on couch with his cat holding a tv remote
0%
Light TV Watching Segment
0%
Have a DVR or VOD device
0%
Fast forward through ads

How do you connect your brand to this valuable consumer?

ZOOM media has a unique set of tools to engage these hard-to-reach consumers.
Learn about our full range of media touchpoints on our Advertising Solutions page.

Get in Touch