The GFK thought leadership study finds gym members positive mindset increases by 200% by the end of their workout

Reaching consumers in the right mood could make digital ads 40% more effective Recent campaign study states reaching consumers when...

/ March 14, 2017

5 healthy Pancake recipes that won’t ruin your healthy diet this week

Enjoy Pancake Day whist still getting in some of your key nutrition 1) Whole-Wheat Blueberry Pancakes Get a serving of...

/ February 27, 2017

Work out wisely and you’ll pick up more than great abs

How to attract a date at the gym Work out wisely and you’ll pick up more than great abs, says...

/ February 14, 2017

ZOOM MEDIA FITNESS POP –UP – The 4S Challenge

The Zoom Media Fitness Pop-up is going on tour Last year the Zoom Media #FitnessPop-up was a big hit in...

/ February 7, 2017

Which Jobs Burn the Most Calories? (Some of These Surprised Us!)

If you’re reading this at a desk right now, chances are your job isn’t the most physically active. Desk jobs...

/ February 1, 2017

Leisure DB report: 2016 state of the UK fitness industry

Number of UK Fitness Members exceeds 9 million for the first time 5.3% rise in total membership and 3.2% increase...

/ January 20, 2017

Evidence that the gym is the key place to burn the most calories

Let's cut to the chase: When it comes to exercise, we want the workout that burns the most calories in...

/ January 10, 2017

As Joe Wicks is about to appear on GymTV here’s his 10 tips for getting fit in 2017

His Lean In 15 programme is all about turbo-charged mini workouts and quick fat-burning recipes, but the Mirror have saved you...

/ January 9, 2017

The Crazy Fitness Trends To Expect In 2017

ELLE's Fitness Editor Bangs on what you'll be doing to get your sweat on- By Muireann Carey-Campbell (aka BANGS) Sep...

/ January 1, 2017

2017 kicks off with a huge growth in UK gym members

Active Lifestyle Consumers now make up 50% of the UK population - reaching a enormous 25 million individuals. 25 million people staying active for...

/ January 1, 2017