MONTREAL, TORONTO – Zoom Media – the Canadian division of Zoom Media Group Inc. (the world’s largest fitness digital media company) will thus forward be known as Zoom Active Lifestyle Marketing in English Canada and Zoom Marketing Actif in French Canada focusing solely on their fitness network.
In North America, Zoom Active Lifestyle Marketing’s fitness network operates in all Canadian provinces and over 160 U.S markets. Zoom Active Lifestyle Marketing’s Fitness network in Canada now delivers over 15 million digital monthly impressions through over 1,500 screens in sight, sound and motion digital media, with even more growth expected in 2015. This new positioning is just part of Zoom Active Lifestyle Marketing’s global branding strategy reflecting a more structured and intensified focus on the fitness consumer.
Zoom has consistently recognized that targeting by lifestyle is more valuable and powerful than narrowing in on generic demographics. Zoom has invested significantly in recent years to collect data on the active lifestyle consumer with in-depth studies conducted by leading research firms Nielsen and GFK, among others. With unparalleled experience creating brand experiences for fitness enthusiasts in and out of network venues, Zoom is now more than ever in the optimal position to engage the active lifestyle target on behalf of leading brands and clients.
“Zoom is committed to enabling brands to reach the active lifestyle consumer at a point of passion; where they are and where they want to be” stated Thomas Link, Senior Executive Vice President of Sales and Marketing. “We are confident we are the only media company that has that undeniable access to this highly engaged and receptive consumer, and our mission in 2015 is to continue to demonstrate our efficacy to advertisers.”
Zoom is also announcing the appointment of Fiona Donahue Paylor to Vice President of Operations and Chris Corvetti to Vice President, Sales and Marketing. Chris has over 17 years of sales, media and marketing experience including positions at Cineplex Media, Mindshare and PHD Canada and will oversee all sales and marketing aspects of Zoom Active Lifestyle Marketing. Fiona brings over 17 years of experience in the advertising industry and specifically at Zoom, where she has evolved through the ranks, taking on several roles, most recent being GM Operations and services. In her new role, Fiona leads National initiatives for operations, services and venue development.
“We are thrilled that Fiona and Chris are leading our Canadian team on a continued growth trajectory. Bravo on their promotion as they are very well deserved.” said François de Gaspé Beaubien, Zoom’s Chairman and Chief Coaching Officer.