TORONTO – July 31st, 2017 – LA ROCHE-POSAY is promoting their new innovative body lotion: LIPIKAR Lotion among an active lifestyle audience. ZOOM has integrated LIPIKAR Lotion into premium fitness centres creating awareness and driving immediate trial through in change room signage and sampling.
“Since hydrating your skin post showering is a natural next step, we wanted to facilitate this experience by sampling LIPIKAR Lotion directly in the changing rooms.” says Jasteena Gill Marketing Manager at La Roche-Posay Canada. “Suitable for all ages, with 48hr hydration and an ultra-nourishing, fragrance-free formula, LIPIKAR Lotion is truly the perfect fit for exposing the active lifestyle audience to La Roche-Posay.”
The campaign is currently promoted in ZOOM’s Fitness network in the greater Toronto and Vancouver areas. Along with the static advertisement, an easy pump bottle of LIPIKAR Lotion is placed in the custom static board allowing members to try the lotion right after showering. Thanks to the bottle’s new design with less pressure to operate the pump, it’s very pleasant to handle.
“It’s the right audience, at the right time, in the right environment,” says Chris Corvetti, VP Sales and Marketing. “We’re offering La Roche-Posay contextually relevant sampling to consumers who are on the path to purchase. Nielsen’s onsite study states that 85% of gym goers run errands within two hours of their workout.”
The campaign is live until beginning of August.