TORONTO, ON – Utilizing the expertise and knowhow of Zoom Active Lifestyle Marketing in collaboration with agency partner Free For All Marketing, Kao Canada Inc. put Jergens® Moisturizer for Wet Skin directly in the palms of female health club members across Canada after every single workout.
Employing a fully integrated shower domination campaign in GoodLife Fitness and Energie Cardio, women were able to test the product directly in the club change rooms through a branded dispenser fitted in each stall. “At Zoom we want to immerse our audience with exciting new products,” says Zoom’s Vice President of Sales & Marketing, Chris Corvetti. “We like to engage the consumers with the brand and the product by giving them a full sensorial experience and health clubs are the best place to do that.”
“Jergens® Moisturizer for Wet Skin plans to change how women moisturize with a breakthrough formula that has been specifically designed for just showered skin. Formulated to be applied right in the shower, it absorbs quickly with no need to rinse off – allowing you to get ready in half the time compared to applying ordinary lotion” says Laura Hanko, Jergens® Canada Brand Manager
This made an in-shower target the most effective method in bringing the campaign to life, encouraging women to apply before toweling off. Zoom Active Lifestyle Marketing was able to offer and ultimately create a comfortable, practical and logical environment to have the innovative new product experienced and enjoyed.
“Almost 75% of Zoom female fitness patrons visit their grocery store after a visit to the gym,” highlights Chris Corvetti. “Leveraging the fact that we had GoodLife locations located within Loblaws and Real Canadian Superstores helped us guide the active lifestyle consumer directly to the product after sampling. This is just another way we can ensure the delivery of this highly influential buyer.”
About Zoom Active Lifestyle Marketing
Zoom Media Group Inc. (“Zoom”) is the largest fitness digital media company in the United States and the world with more than 4,000 digital media locations across the United States, Canada and the United Kingdom. In North America, Zoom’s fitness network operates in all Canadian provinces and over 160 U.S markets. Zoom’s digital media networks are measured by The Nielsen Company and reach over 115 million monthly viewers across 25, 000 digital screens. Zoom has offices in Montreal, Toronto, Vancouver, New York, Pittsburgh, Chicago, Los Angeles, London and Manchester.