FEPE, the global Out of Home Advertising Association, held its inaugural awards ceremony at the Annual FEPE Congress in Budapest on 11th June 2015, the first in its 56 year history.
FEPE International’s president Antonio Vincenti said: ‘Since it’s FEPE’s mission to advocate and promote the OOH industry it is time we had a system to recognise the outstanding individuals and leaders which drive our industry and which ensure its brilliant future.”
The FEPE International Leadership award was presented to Francois de Gaspe Beaubien, owner of Zoom Media and Executive Chairman of Ayuda, one of the leading global ad tech companies for digital and static OOH. de Gaspe Beaubien was awarded for his “pioneering approach to OOH – someone who is an inspiration to others.”
Francois added “I am honored and very touched. We are entering a new era in OOH, one which is going to be far more data driven. OOH is going to be one of the most innovative mediums in the years ahead. I could not be more thrilled to be a part of this industry.”
Jean-Claude Decaux, founder of JC Decaux, the world’s largest, Out of Home company was awarded FEPE International’s inaugural Lifetime Award.
Collecting the award on his father’s behalf, Jean-Francois Decaux, CEO of JC Decaux, said: “This is a great honour for the company and, of course, my Father. Today’s OOH industry has been built by entrepreneurs with passion, commitment and continuous innovation. These are the qualities we will need in the future to ensure the OOH industry reaches its potential.”
The FEPE International Technical Innovation Award went to Prismaflex and its CEO Pierre-Henri Bassouls for its Blue Tech solar-powered panels. The judges said this was “a technology that pushes our industry forward and keeps it at the forefront of the drive for renewable energy sources.”
The inaugural Creative Award goes to Ogilvy & Mather’s much-garlanded BA Magic of Flying campaign. This shows a child watching the path of a flight from Barcelona in real time and captured the imaginations of both consumers and awards juries around the world.
FEPE International’s president Vincenti concluded: “We hope our first awards celebrate both the past and present of the industry. Looking forward we anticipate more great achievements in the future.”
About FEPE International: FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer and Cemusa. Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE are members of EASA and ESOMAR in Europe and also actively works to help the membership with legislation issues within their own countries.
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