March 10, 2020 – Toronto, ON
Zoom Media, Canada’s premier health and fitness entertainment network, today announced an experiential marketing campaign with Degree Deodorant – the world’s number one deodorant and long-time proponent of physical health. The Degree Workout Series Campaign, which went live on February 17 at Zoom Media partner health clubs, features a new Degree product that gym members can try before and after their workout. Full-size product samples are available at select GoodLife Fitness and Econofitness locations, introducing one of the world’s leading consumer goods companies to its most relevant customers.
In addition to vanity trial placements, the campaign also showcases a media operation that includes static locker room signage, media integration, and video with sound on Zoom Media’s FitTV Network. A well-established product marketer, Zoom Media will also conduct a brand lift study to assess the effectiveness of this campaign by measuring purchase intent, message recall, and overall brand awareness.
The entire campaign reaches both men and women of Zoom Media’s fitness-focused audience. Mindshare, the global media agency network, is handling media buying for this campaign.
“To launch our new workout anti-perspirant it was imperative we could meaningfully connect with our target consumers,” said Laura Douglas, Degree Brand Manager at Unilever. “Few experiential marketers can promise an audience of movers that assembles all in one place. We are confident Zoom Media’s audience will enjoy our new product and this campaign.”
“Zoom Media is committed to engaging our audience with relevant brands,” said Chris Corvetti, VP Sales & Marketing at Zoom Media. “We have the right experience and the right partners to execute such an immersive campaign. Degree is one of the most recognized personal care brands in the world, and we are delighted to offer its new product to our audience.”